Legalization of Cannabis in Florida
The debate on the legalization of cannabis in Florida (as well as other states) is becoming increasingly popular. I just watched a documentary about epileptic children and the positive effects that marijuana had on them. With four states (Colorado, Oregon, Washington, and Alaska) recently legalizing recreational use and 20 other states legalizing medical use, it seems like the trend toward national recreation is imminent.
I believe that medical use is the first step that will take place in Florida, so patients will be the prototypical customers. With the pending regulatory changes, the opportunity for the marijuana business to have future success seems very likely.
Growing up, I played multiple sports with someone who had epilepsy. I saw the effects first hand and knew that the current medicine wasn't doing enough. After watching a documentary about the medicine "Charlotte's Web" I became much more interested in the issue and how the future is bright for the industry. I know there are others who have seen this future opportunity, but none (to my knowledge) have began investing in the technology needed to supply the specific drugs needed.
Police cracking down on texting while driving
Throughout the country law enforcement has been cracking down with harsh penalties for those caught texting while driving. Some states are more lenient than others, but all have some form of texting while driving law. Because of this, I found that hands-free technology is becoming much more widely used. This is an opportunity because the market is increasing rapidly.
The most likely customer for hands-free technology is basically anyone with access to a smartphone, so the market potential is huge. I think it could be difficult to exploit in that there are various hands-free programs out there, so those already in the market must gain a competitive advantage to grasp what portion of customers they can.
I saw this opportunity because of an article I read concerning the texting while driving laws. Many car commercials are also incorporating the hands-free technology and promoting it to customers. I constantly hear stories about accidents happening because of texting distractions, and I know that I'm lucky to have not been close to a tragedy like that. The new technology won't only be convenient but will also save lives.
The emergence of self-driving cars
I was watching TV when I saw an ad for Google test driving its very own self-driving car. This is an opportunity because looking at economic trends, our society likes to buy what makes life more convenient for them. So, what more convenient than to have your own chauffeur at all times?
I believe the main customers for these cars, at least at first, would be elderly people. But, as the technology becomes better and better, I could see people of all ages becoming customers.
At this point in time, the opportunity is difficult to exploit because the technology isn't effective enough to start a brand just yet. The future, though, holds a lot of potential for this business to thrive.
Natural energy becoming more and more popular, powerful.
Gas prices today are the lowest I've seen them in my lifetime. The new trend in much of the world is moving from gas power to solar and wind power, or "going green". I read that Portugal was able to survive for four straight days on wind, solar, and hydro-generated electricity. Accomplishments like this are signs of the potential opportunities in green energy.
The potential customers for green energy are the entire world's population. As these practices become more and more efficient, it won't be long until our lives are run completely on green energy.
The opportunity in the green energy market is astounding. The difficulty in exploiting it lies in making the energy practices more efficient and sustainable, even though today's technology is still profoundly successful. I saw this opportunity because I care a lot about the outdoors and keeping our ecosystems healthy. A powerful green energy practice will help ensure that our environment will continue to thrive.
