In an effort to more accurately define my product, Floaki, I must identify the "who" and "what" my product is geared towards. This post will consist of who I am as an entrepreneur and what characteristics separate my product from others in the market.
YOU...
In order to understand and develop marketing strategies and the best way to sell the product, I need to realize my best strengths as an entrepreneur. I am a strong leader and have always taken direction when given a challenge. I know how to communicate with people and feel that I can have a genuine conversation with most everyone I meet. I've had experience in making clients lower prices for construction products as well as cutting deals with expensive fishing equipment. I have experience in overcoming adversity as I was always told I wouldn't be able to make the football team at Florida. Rather than listening, it drove me to work harder and eventually making the roster. I feel that any entrepreneur must have this attitude in that there will inevitably be negative feedback or "haters" everywhere in life.
What are you offering to customers?
This product will take away the hassle of wearing croakies as well as their ugly look. Conveniently placed on the earpiece of the sunglasses, Floaki is much more hidden and out of site than any croakies, offering a fashionable alternative that provides security for your glasses.
Once dropped in water, the product won't trigger. But, once the glasses sink below 2 feet, the Floaki takes effect. A small flotation device is released, allowing the glasses to rise back to the surface.
Who are you offering it to?
I believe this product can help anyone who is around the water. Whether it be salt or fresh, nothing is stopping your $200 glasses from sinking out of site. I think the unmet need resides mostly with fishermen and recreational boaters.
Why do they care?
What are you offering to customers?
This product will take away the hassle of wearing croakies as well as their ugly look. Conveniently placed on the earpiece of the sunglasses, Floaki is much more hidden and out of site than any croakies, offering a fashionable alternative that provides security for your glasses.
Once dropped in water, the product won't trigger. But, once the glasses sink below 2 feet, the Floaki takes effect. A small flotation device is released, allowing the glasses to rise back to the surface.
Who are you offering it to?
I believe this product can help anyone who is around the water. Whether it be salt or fresh, nothing is stopping your $200 glasses from sinking out of site. I think the unmet need resides mostly with fishermen and recreational boaters.
Why do they care?
After speaking to numerous fishermen and being one myself, I share the frustration of losing a nice pair of sunglasses to the ocean or lake. If a product will save both added headaches and bank accounts I believe people will buy Floaki.
What are your core competencies?
I feel that the subtleness of the product is what sets it apart from other products. Top of the line sunglasses are meant to be fashionable while at the same time no one ever wants to lose a pair. Floaki is able to provide the security people like without hurting the look of the glasses.
Conclusion:
When evaluating these elements I think they fit together rather well. The unmet need is definitely there but a sufficient product hasn't come out to exploit it. I know that discovering this need out of my own necessity means there are other customers out there, and after speaking with various fishing guides and power boaters it confirmed the unmet need. Even though there is opportunity here, I know I would need help in getting the product made and developed.
Hi Anderson,
ReplyDeleteFloaki is suck a cool idea! I know a lot of fisherman that would find your product helpful, especially those that are rocking the really expensive Costas and similar. It's nice that they are more hidden than Croakies. The only bummer thing is that they are unusable after one deflation right? But then again, you don't really drop your glasses in the water over and over again. So I guess it doesn't matter that much and the Floakis would be really nice to have when you do need them, and they're nice and hidden when you don't need them. Good idea!!
Angie
http://mynewbloggerblog10.blogspot.com/2016/06/idea-napkin-no-1.html
Hi Anderson.
ReplyDeleteI really like your idea. I love fishing but I tend not to wear sunglasses. My dad wears them though and he would love to have something like this. He doesn't use croakies because he does not enjoy how they look. Your product would be perfect for him. I have one concern though. Would the product be big on the end of the glasses? That may make it uncomfortable to wear. If that is not the case, then I can see your product being very successful.
http://jrscottratt.blogspot.com/2016/06/idea-napkin-no1.html
Hey Anderson, I think you have some great points for your idea napkin, and I especially like how in depth you went for the section about your abilities and strengths. Being a great conversationalist is very important in the business world and making relations is key for success. I personally use croakies with all my sunglasses, but I think you have an interesting idea with the floakies. Luckily I don’t wear very expensive glasses, but your idea of floakies would save countless lives of many glasses.
ReplyDeleteHi Anderson,
ReplyDeleteThis is a really great idea. I don't really have this problem but my dad loses his sunglasses all the time when fishing or at the beach. I think that fisherman and people in general who wear sunglasses would really appreciate something like this. I am curious to know how they would look and work. They would have to probably be better looking and more discrete than croakies. I think your idea has serious potential.
Anderson,
ReplyDeleteSounds like a good idea to me. You were very descriptive and you can tell that you took your time on this. I am not sure that I would argue how ugly croakies are because a lot of people like them. I personally use the wires for my sun glasses though because I like how they are not as big and annoying. I like the flotation idea. I have lost a pair of costas in the water and it sucks. Would of been nice if they would have floated back up to the top with a Floaki.
Hey Anderson!
ReplyDeleteFirst of all, you write extremley well- I loved reading your post! I think you have a really good idea that is well defined. My uncle is an avid fisherman and is constantly complaining about the money he has lost on expensive pairs of glasses from them falling into the water. I think fishing and outdoor stores should definitely be your main target, but extending into vacation resort shops might be something to think about as well- especially in FL where travelers partake in a lot of watercraft activities.
I think you have a great idea. Good luck!