My prototypical customer is any serious saltwater fishing angler, whether it be charter captains or recreational fishermen/women. They get on the water whenever possible with their busy schedules. They like to watch fishing and adventure shows on TV. 
The customer most likely has children (if an adult), but it doesn't necessarily affect their buying probability for this product. My customer most likely watches shows or series rather than reading books. They can be from 10 to as old as one can fish. I know I was out fishing before the age of 10 and would have used this product if I was able to.
They have been fishing long enough to have lost a pair of expensive sunglasses on the water and don't want to take another hit to their wallet.
I think I'm able to describe the customer avatar easily because I fit the customer avatar description. Because it's available to both young and older people, it's more difficult to have a specific set of criteria for my avatar. I don't think it's a coincidence that I'm similar to the avatar because entrepreneurs want to solve customer problems, and the problems we think of first are ones we face personally. Being your own customer allows you to try and fix your own problems.
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