Reading Reflection No. 2

What was the general theme or argument of the book?

In Guy Kawasaki and Peg Fitzpatrick's book The Art of Social Media: Power Tips for Power Users he offers tips on to become a better self-marketer. Their ideas of self-promotion and making yourself standout were very interesting because some of them are so simple but never thought of. It's an art (if you can look at it that way) to be able to self promote effectively, especially with the tech savvy world we live in today making it so difficult to get noticed. 

How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book explains exactly what we're talking about and learning in this class. It connects with what Dr. Pryor is teaching us on many levels and also gave alternative views on similar subjects. It enhanced my mind because Dr. Pryor always says to look at something in as many different ways as you can and the book offers just that. I will say that I'd rather watch a live lecture to learn about the material, but the book was eye opening to the amount of strategy that goes into marketing campaigns. 

If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I think it would be interesting to have a contest with students: Making a new twitter account with zero followers and seeing how many followers people can get by the end of the semester or a certain period of time. It would be cool to use the tactics described in the book as strategy and see the results. 

What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I think the biggest surprise I had while reading the book was the amount of information I wasn't aware of. At first I felt bad about myself when realizing how much I didn't know, but then that made me realize how much OTHER people don't know than me, which was intriguing. I feel more knowledgeable on how to carry myself and the simple tricks that can make all the difference when self-promoting.